It's a simple fact: knowing how to effectively thank and acknowledge your donors will have a huge impact on your nonprofit’s fundraising and sustainability. And when donors feel appreciated, they give more. This live interactive nonprofit training webinar will show you how to create a plan to thank every donor every time in such meaningful ways that they’ll give again and again.
When you receive gifts (both large and small) are you properly thanking your donors? Do you know how to thank your donors? Do you ever worry that you may not be thanking your donors making major gifts in the best way? Not having a proper donor acknowledgment plan is like throwing away valuable donations. It takes time, money, and resources to develop a loyal donor, and loyal donors give year after year. Not properly thanking your donors can mean donor attrition (they leave and never come back). During this live nonprofit training webinar, you’ll learn how to be prepared to retain your donors by properly thanking them.
Don’t wait until you receive a donation to decide how to handle it. Knowing how and being prepared to properly acknowledge your donors will help your nonprofit raise much more money and sustain valuable relationships with existing donors, which is critical to creating loyal donors and building sustainable fundraising streams for your nonprofit. Donors who feel thanked and acknowledged become committed to your organization and will give again and again. In this nonprofit webinar, you’ll learn how to develop a strategy for thanking every donor in a warm, meaningful, and timely way.
We’ll cover the differences in thanking donors at different levels so you thank your $5,000 donor differently than your $500 donor. We’ll go over the critical pieces you must have in place to acknowledge your donor in a way that touches their heart. You’ll learn techniques for getting your Board members and co-workers involved in the acknowledgement process, and how to ensure they have a good experience. (And you’ll love what happens when they do!)
After this nonprofit training webinar, you’ll know what to do to impress your donors with gratitude and acknowledgement!
What We'll Cover During This Nonprofit Webinar:
- What donors want from acknowledgement
- How many times to thank a donor before you ask again
- When to use “stuff” in the acknowledgement process (plaques, trophies, etc.)
- What a Donor Acknowledgement Plan is and why you need one
- How to create a Donor Acknowledgement Plan that will work for your unique situation
- Sample Donor Acknowledgement Plan, including:
- Sample thank you letter
- Sample text for a handwritten note
- Sample script for a thank you call
- Sample thank you email
- Sample text for an invitation for a personal tour of your facility
- Sample text to use when sharing press releases and news clippings with donors
Bonus Materials:
- Sample Donor Acknowledgement Plan
- Blank Donor Acknowledgement Plan (for customization!)
- Secrets to Thanking Donors ebook ($37 value) which includes:
- Sample thank you letters
- Sample thank you emails
- Sample Restricted Gifts Tracking Sheet
- Gift Acknowledgement Flow Chart
- Thanking Words Library
- Donor Thank You Call Report Form
This webinar is presented by Sandy Rees, CFRE, founder of GetFullyFunded.com and author of Get Fully Funded: How to Raise the Money of Your Dreams. She coaches and teaches small nonprofits how to raise annual funds to support their ongoing operations, focusing on individual donor development. She presents workshops and classes around the world on fundraising and donor development topics. She lives on a small farm in East Tennessee with her husband, four cats and three horses.