You’ve landed the major gift and your team has put it to use making an impact in your community. Now what? You’ve already started the relationship building process with the donor and now it’s time to take it to the next level. It’s time to report back to your major donor! During this live, interactive webinar you’ll learn a step-by-step process for writing a stewardship report that dazzles your major donors and keeps them engaged with your organization for years to come!
Providing your major donors with a stewardship report is a critical activity in the fundraising cycle. The quality and timing of the report can play a significant role in deepening the relationship and cultivating the next gift. A effective stewardship report will leave your major donor feeling inspired and reaffirmed in their decision to give a gift to your organization!
During this nonprofit webinar, you will learn the fundamentals of writing a stewardship report that dazzles your major donors, including what to emphasize and how to visually organizing the report for maximum impact.
We will cover how to work with other staff members to collect the information you need for the report, get amazing stories and testimonials to make your report emotionally engaging and how to tailor the report to the individual donor.
This webinar is perfect for any fundraising professional who is responsible for donor communications, or a non-profit writer who wants to have a better understanding of writing in the context of fundraising.
Takeaways:
- Why stewardship reporting matters and how it helps donor retention
- How to find out exactly what your donors want to hear after they’ve made a gift
- Learn the 5 essential components that every major donor stewardship report needs
- How to best collect the metrics and stories you need for the report
- How to write compelling copy that leaves your donors feeling inspired
- Tips for the visual layout and design of your report
- What tools are available to help you easily improve the visual design of the report
- Examples of good and bad stewardship reporting
- Answers to your burning questions about creating your best stewardship report
Bonus Materials:
- A step-by-step guide and timeline to gather the information you need write your stewardship report
- A Stewardship report template to help you get started on your next report
- A checklist to ensure that your stewardship report is up to par before you deliver it to the donor
About the presenter:
Vanessa Chase is the President of Vanessa Chase & Co, where she is a fundraising and communications strategist. Through her work, Vanessa’s goal is to help passionate non-profit folks learn techniques and tools to better articulate their non-profit’s impact in a way that translates to more money fundraised.
Through her consulting and strategy work, she has had the opportunity to work with Love Global Foundation, Union Gospel Mission, Cancer Care Connection, A Rocha Canada, Boucher Institute of Naturopathic Medicine, Immigrant Services Society of British Columbia and The University of British Columbia.
Vanessa’s work has included building and growing fundraising programs, creating communications strategy and collateral, grant writing and copywriting. Her work has resulted in combined $10 million fundraised and significant improvements in donor relations that will create lasting legacies for the causes they support. Prior to working in a consulting capacity, Vanessa worked as an in-house fundraiser at Union Gospel Mission and the University of British Columbia A recognized expert in non-profit communications and storytelling, Vanessa has been invited to speak at a number of events and associations including: BC Spinal Cord Community Services Network, NetSquared Vancouver, NetSquared Cambridge, Artez Interactive, the Council for Advancement and Support of Education and UBC Impact Labs.