Aug 2, 2018
A Jack Russell terrier that survived 24 days alone at sea on an abandoned oil tanker captured the hearts and minds of millions of people, sparking an outpouring of support to the Hawaiian Humane Society and efforts by the U.S. Navy that probably cost a half-million dollars.
Empathy works when people are able to focus. I can ask you to put yourself in the shoes of another person but not in the shoes of 1,000 people. When you have a lost dog on a tanker in the Pacific, there’s something about that story that allows our empathic systems to work - Shankar Vedantam, National Public Radio
Read more about why focusing on one and not the many is relevant to nonprofit fundraising.
The NonProfit Times | August 2, 2018