Telling Your Story

Do you struggle with communicating the amazing work that your organization does? Join us to learn how to tell vibrant stories that connect others to your mission. 

Learning Objectives

• Discover how to tell your story in a way that resonates powerfully with people
• Evaluate the various channels of communication and choose the right ones for your story
• Develop the skills to create compelling press releases and pitch letters that bring your story to life

Description

Every nonprofit is filled with unique stories, and the ability to tell a powerful story is a vital way to raise awareness for your organization and mission. Today, more than ever, nonprofits need to be able to identify, package, and publicize their stories in a way that reaches their target audience. This requires taking advantage of the latest, and most effective, channels of communication.

During this fast-paced, interactive training, Lucy Rosen will provide you with insight into how to pinpoint your organization’s most compelling stories and how to best market them- highlighting what works, and what doesn’t, when it comes to marketing today. 

Level

Introductory

Audience

Executive Directors, Program Managers, and anyone involved in marketing and communications for your organization.

Presenter

Lucy Rosen is the founder and president of SmartMarketing Communications, a public relations, marketing, and branding agency with offices in New Mexico, New York, South Carolina, and North Carolina. She is a nationally renowned business strategist, entrepreneur and author -- whose book Fast Track Networking: Turning Conversations Into Contacts offers an insider’s look into putting the power of networking to work for people in all phases of their lives and careers.

As a successful entrepreneur with more than 25 years of marketing and business experience, Lucy has helped a wide variety of entrepreneurs, corporations and nonprofit organizations grow and expand their businesses.  She has been named one of Long Island's "Top 50 Women" by Long Island Business News and in 2005 was inducted into the "Top 50 Women" Hall of Fame.