Get Results with Your Appeal Letters

Did you know that direct mail remains the best way to raise money and acquire new donors?  But how do you get your envelope opened your letter read?  Jean Block will share inside information on appeal letters that gets results.

Level

Introductory

Learning Objectives

• Understand the basic elements of an effective appeal letter
• Discover ingenious ways to make your appeal letters donor-centric
• Brainstorm creative ideas for your organization to use in constructing appeal letters

Description

Direct mail appeals from local nonprofits get results when they are done well.  Join us to learn how to turn your end of year update into an instrument for donor appreciation and fundraising.  Start planning now for a great end of year campaign.

Audience

Fundraisers, Executive Directors and Board Members

Presenter

Jean Block is a dynamic trainer with more than 45 years of experience in nonprofit management. She is a nationally recognized consultant and trainer on nonprofit management, FUNdraising, board development and social enterprise.  Jean is the author of “Fast FUNdraising Facts for Fame & Fortune,” "FUNdraising! 180+ Great Ideas to Raise More Money," “The ABCs of Building Better Boards,” and "The Invisible Yellow Line: Clarifying Board and Staff Roles," "The Nonprofit Guide to Social Enterprise: Show Me The (Unrestricted) Money!" as well as the Expedition™ and Road Trip™ training manuals on social enterprise.