YouTube for Nonprofits: Strategies to Tell Your Story (In Person or Online)

Does your nonprofit have YouTube or another online video channel? This form of social media can be a highly effective way to connect with donors, volunteers and build awareness for your cause and organization.

Learning Objectives

• Identify tools to create an effective YouTube video that grabs the attention of the supporters you want
• Understand best practices for using videos to tell your story and inspire your donors
• Acquire strategies to incorporate online video in your fundraising efforts

Description

This training will explore how to effectively tell your nonprofit’s story online.  We will look at how to create, post, embed, and drive traffic to YouTube and other social media sites. 

Learn how to do all this for free or low cost.  Learn what types of videos and photos can most benefit your organization.  We will examine how online video can help you build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media.  We will also explore some interesting case studies and, time permitting, we will do an exercise where you’ll create your own video!

Available through live streaming--participate from your computer or mobile device.  Engage during the training by emailing comments and questions.

Level

Introductory/Intermediate

Audience

Communications, marketing and development staff, anyone involved in your online presence and communicating your message.

Presenter

Allan Pressel is founder and CEO of PowerSite123 – formerly known as CharityFinders – which helps nonprofits and for-profits create world-class websites, social media, and online marketing to further their mission.  PowerSite123’s unique “Functionality Management System” enables any organization to have its own powerful website quickly, affordably, and with no technical skills required.

Allan was named as one of the world’s leading e-philanthropy experts by the ePhilanthropy Foundation.  He was given the Volunteer Service Award by President George W. Bush.  Allan is the co-author of Internet Management for Nonprofits: Strategies, Tools and Trade Secrets.