Champagne Marketing on a Beer Budget

Create awareness for your organization and mission by knowing how and where to tell your story.  Getting your message out is important for community support and fundraising.  Organizations are looking for effective ways to market their mission – while managing tight budgets.  

During this fast-paced, interactive presentation filled with valuable low-cost marketing tips and techniques, Lucy Rosen will reveal the secrets to strategic marketing in a challenging economy – highlighting what works, and what doesn’t, when it comes to marketing today. 

Through her easy-to-implement plan and her unique approach to marketing, participants will have the chance to learn how to not only enhance their marketing efforts, but to achieve the “champagne results” they are looking for when working with the “beer budget” reality of today’s times.

Learning Objectives

• Clarify your audience and message
• Evaluate the various marketing options to choose the right ones for your organization
• Know how to craft your story so it gets told: write the best press release possible, develop a pitch story, and create a great press kit--online and offline

Level

Introductory

Audience

Executive Directors, Development Officers, Program Managers, and anyone involved in marketing and communications for your organization.

Presenter

Lucy Rosen, is the founder and president of SmartMarketing Communications.  She is a nationally renowned business strategist, entrepreneur and author -- whose book Fast Track Networking: Turning Conversations Into Contacts offers an insider’s look into putting the power of networking to work for people in all phases of their lives and careers.

As a successful entrepreneur with more than 25 years of marketing and business experience, Lucy has helped a wide variety of entrepreneurs, corporations and not-for-profit organizations grow and expand their businesses.  She has been named one of Long Island's "Top 50 Women" by Long Island Business News and in 2005 was inducted into the "Top 50 Women" Hall of Fame.