Online Engagement in 2014

Are you looking to bring new supporters into your organization? Increase your engagement rates on Facebook or your email response rates? Or better mobilize your online community to support your fundraising efforts?

Join the experts from Upleaf to learn about the latest trends in online communication for nonprofits and how to make the most of them to further your organization's mission.

This full-day workshop will bring you up to date on how mobile Internet use and a shift to visual content are affecting nonprofit communications, and how you can take advantage of the changes to better engage your current supporters and reach out to new ones.

Throughout the workshop we will:
- Present key trends and what they mean for nonprofits
- Review best practices and case studies from successful nonprofit online communication strategies
- Offer feedback and recommendations to workshop participants (on their website design, social media, email templates)
- Provide tips on free or low-cost strategies nonprofits can use to create visual content, increase web traffic, and grow email lists

Learning Objectives:
- Understand how to prepare your website, email and overall content strategy for the mobile web
- Understand how recent changes to Facebook Pages and other social media trends will affect your visibility with supporters, and what to do about it
- Learn how to create compelling visual content on a shoestring budget
- Learn how to harness your online community to get results through well-crafted campaigns
- Understand the important role of a consolidated constituent relationship management system in managing your supporters or beneficiaries, and turning them into donors and volunteers.
- Understand core best practices to hone your own communication strategy to meet your organization’s objectives

Level
Introductory/Intermediate

Audience
Executive Directors, Social Media Managers, Fundraisers and Communication staff.

Presenters
Elizabeth Beachy, MHS, is a social marketing and communications expert with 15+ years of experience helping nonprofits. She is Communications Director and co-founder of Upleaf, a consulting agency dedicated to helping nonprofits increase their impact through strategic online communication.

Osvaldo Gomez, MBA is an online technology expert with a strong marketing and business background – a rare combination that allows him to design and develop technology solutions while always putting a client’s overall mission and goals first.  He is Upleaf’s Technology Director and co-founder.