Maximizing Your Facebook & Twitter Efforts

Knowing how to use social media is an essential 21st century skill.  Join us for a discussion on how to engage donors, volunteers and the community with your social media efforts.  We'll discuss popular trends and how to make the best use of Facebook and Twitter with limited budgets and hours.

If you've ever asked questions like:
How can I increase the number of people who respond to my posts?
How do I build momentum for our fundraiser with social media?
...then this is the course for you!

You will learn ways to improve exposure, comments, likes, retweets, and other socially beneficial activities on Facebook and Twitter.

Learning Objectives
- Become familiar with Facebook and Twitter management software options
- Understand what is required for engaging Facebook and Twitter interactions
- Understand popular trends in social media and how to make them work for you

Level
Introductory/Intermediate

Audience
Anyone wishing to use Facebook and Twitter to engage with constituents and boost visibility of your organization.  For anyone needing to increase their understanding of and comfort level with social media.

Presenter
Greg Mays is an independent social media, communications, and public relations consultant. With over 20 years of internet and traditional media experience, Greg has taught organizations how to communicate effectively with their audience. He has established and managed social media accounts for the University of New Mexico, Bosque Brewing Company, and the Spirits Community of New Mexico. Greg produced the first podcast in New Mexico and is a writer for Pearson Education and Oxford University Press.