Making Your Fundraising Message Unforgettable

Learn to engage the right donors for your organization and create a highly efficient and visible fundraising campaign.  Make your message inspirational and unforgettable, stand out from the crowd.  You will stop wasting precious time and resources on processes that don't work.

Is your message question-based or statement-based? And which one works best?
Is your message problem-based versus solution-based? Why it REALLY matters.
"WHY" is more important to donors that "WHAT" or "HOW."

Knowing the answers to those questions and implementing three key elements will significantly increase your fundraising success rate as well as your leadership skills.  It’s as easy as learning how to ask the right questions.

Bring your mission statement and your elevator speech.  You will have an opportunity to shape your core message and campaign so that it becomes unforgettable.

Learning Objectives
- Understand the 3 top subliminal triggers that will make your message and organization more appealing
- Understand the 18 principles of influence that will allow you to develop highly persuasive presentations and fundraising campaigns
- Reshape your elevator speech to make it influential, motivational and memorable

Level
Introductory/Intermediate

Audience
Fundraisers, Executive Directors, Board Members and anyone who represents your organization.

Presenter
Matt Rixx is America's leading authority on the science of subliminal influence and the psychology of humor combined with the art of persuasive presentation techniques.  He is an internationally acclaimed keynote speaker, executive-level leadership consultant, and a widely respected expert and trainer in the use of subliminal triggers of influence and adaptive "Story-Selling" methods.  As Matt reminds his clients, "Leadership is not about getting people to take an action – it's about getting people to believe the action you want them to take is their own idea."