Using Census Data for Grant Writing

Today’s nonprofit professional must be an expert storyteller in order to create a compelling case for community needs and communicating the impact of your organization’s programs and services.  From drafting funding proposals to developing an advocacy strategy or creating content for your website; current, relevant and trusted Census data is critical!

A leading source for the nation’s data is census.gov which provides access to Census 2010 population counts and the American Community Survey through the American FactFinder (AFF). The American Community Survey (ACS) provides social, economic, and housing characteristics of every community in New Mexico.  The AFF is the primary data search tool for distributing population and economic data.

This workshop is designed to provide participants hands-on experience with census.gov. Participants will gain skills in navigating with the AFF, ACS, and the 2010 Census, understand important concepts, and when to use what data depending on their data needs.

This workshop is cosponsored by the Albuquerque Community Foundation and WESST.

Seating is limited and laptops will be provided.  Registration is limited to first twenty participants who register.  Free parking is available at the site.  Come join us! 

Learning Objectives
1.  Know how to access 2010 Census data
2.  Gain skills in navigating census.gov using the American Factfinder system, the data retrieval tool
3.  Understand the purpose and benefits of the American Community Survey and how to access data products and resources

Level
Introductory/Intermediate: for Executive Directors, Development Staff, Grant Writers, Community Outreach, Public Relation personnel; any nonprofit staff that is responsible for communicating information about your organization to community stakeholders.

Presenters
Pauline Nunez is an instructor with the Partnership and Data services Data Training staff where she coordinates, conducts and promotes Census Data training throughout the ten-state region.  She recently led Partnership staff during the Census 2010 campaign in the three states of New Mexico, Nevada and Arizona.  She and her team connected with Census Partners in local state/county/city government and governmental organizations, community and faith- based organizations, community print media, Spanish language radio and TV stations, public health clinics and Mexican and Central American consulates.    Her background includes community development micro lending, marketing and business development for small businesses and non-profit management.  She has a Masters of Arts-Applied Anthropology from Catholic University, Washington, DC and Bachelor of Social Work, Our Lady of the Lake College, San Antonio, TX.

Jerry O’Donnell is a statistician with the Partnership and Data Services Program , US Census Bureau in Denver, Colorado.  He has authored a number of census publications including the Census Users’ Guide and has prepared many articles on the use of census data for such publications as American Demographics, Chamber of Commerce Research Book and the U.S. Industrial Outlook.  Mr. O’Donnell is also a member of the American Marketing Association and the American Planning Association Speakers’ Bureaus.  He is the recipient of the US Department of Commerce’s Highest Award—The Bronze Medal.  He has a Bachelor of Science Degree in Psychology from the Utah State University and graduate studies in American University, Washington, DC.

This workshop is now full.