Main Areas of Responsibility:
• Manage all public relations activities of UWSFC.
• Create, implement, and evaluate a communications strategy.
• Develop relationships throughout UWSFC’s network to create and promote consistent messaging among a variety of audiences.
• Build and sustain strong relationships with a variety of media outlets.
Additional Areas of Responsibility:
• Manage UWSFC website and develop processes to increase effectiveness of the site.
• Implement online content strategy which engages audience segments and leads to measurable action.
• Create rich and creative content that is optimized for search engines.
• Design and implement social media outreach.
• Track and measure communication strategy outcomes/impact utilizing a variety of tools and metrics.