Main Areas of Responsibility:
Develops, implements and evaluates strategies to increase market share for PMS programs with emphasis on hospice & home care marketing in Santa Fe & surrounding areas. Develops business partnerships and coordinates community events.
Oversees design/development of site-specific and corporate-wide PR and/or marketing initiatives, including ads, brochures & other marketing materials.
Additional Areas of Responsibility:
Coordinates employee newsletter, including news gathering, writing, editing, coordinating layout, publishing & distribution. Assists with digital updates to Foundation website, e-commerce and calendar features. Prepares & distributes fact sheets, press releases, photographs or videos to media reps & others who may be interested in publicizing PMS' activities.