Main Areas of Responsibility:
The Associate will develop digital communication content including graphics; identify opportunities for using social media advertising to target key audiences, grow the audience base, and share relevant content; build influencers list and groups; oversee social media engagement activities; research content and data for key topic areas; provide support by editing and developing content for press releases, blogs, etc; and prepare external documents.
Additional Areas of Responsibility:
This role requires a bachelor’s degree or 4 years of demonstrated experience; experience working in public relations or marketing; a solid understanding of effective communication and marketing techniques including an experienced knowledge base of social media practices; excellent writing and editing skills; strong organizational, planning, communication, and problem-solving skills; and strong technology skills including graphic design and video skills.