Main Areas of Responsibility:
Position Responsibilities: manage and directly implement strategic communications and public relations across all areas of APNM and APV; achieve goals using paid and earned media, press releases/advisories/events, websites, social media, email alerts, and other digital content, with attention to brand, reputation for professionalism, quality, reliability, and relevance to New Mexico.
Additional Areas of Responsibility:
Create communications plan; create creative digital content and messaging adherent to brand; monitor and track communication outcomes using available analytics (Facebook, Salsa Engage, Google Analytics, Meltwater, Sprout Social); monitor all communications related to lobbying efforts at 2021 legislative session and be on call for quick turnaround of media; graphic design.