Jan 13, 2015
Upleaf is pleased to offer a four-part training series to help nonprofits get a solid start on 2015!
Hosted by the Colorado Nonprofit Association, you can participate via webinar. Register for one or all sessions.
See below for dates, times and registration details.
Online Mobilization and Fundraising for 2015
56% of time spent online in the U.S. is now spent on mobile phones and tablets, versus 44% on a personal computer. More than 50% of emails in the U.S. are opened on mobile phones.
Social is now the top Internet activity, with people spending more time on social media than any other major activity, including email and search.
To help get you ready for 2015, we’ll explore the implications for nonprofits and how you can take advantage of these trends to better engage your current supporters and reach out to new ones.
Learning Objectives
- Understand how to prepare your website, email and overall content strategy for the mobile web
- Understand what social media can and cannot do, and which platforms are most strategic for your particular organization
- Learn how to create compelling visual content on a shoestring budget
- Learn how to harness your online community to get results through well-crafted campaigns
- Understand the important role of a consolidated constituent relationship management system in managing your supporters or beneficiaries, and turning them into donors and volunteers.
Level: Intermediate
Audience: Executive Directors, Fundraisers, Communicators, Social Media Managers
Presenter: Elizabeth Beachy of Upleaf
Online Communication and Fundraising Trends
Thursday, January 15. 10am – 12pm
- What’s changing
- Implications for website design, email messaging, social media, CRM systems
- Why you need a content generation strategy
- Social sharing configurations
How to Choose the Right Platforms for Your Organization
Thursday, January 22. 10am – 12pm.
- Strengths and weaknesses of key social media platforms
- Email marketing tools
- Content management systems
- CRM systems
- SEO and online advertising
How to Build a Successful Content Strategy
Tuesday, February 3. 10am – 12pm.
- Audiences
- Positioning
- Branding guidelines
- Measureable objectives
- Daily messaging themes
- Campaign sequencing
- Monitoring tools
How to Craft Online Messages that Work
Thursday, February 12. 10am – 12pm
- Best practices in writing for the web
- Visual content development tools
- Photo libraries
- Short videos
- Short, powerful visual messages
- Online campaigns