The Elements of a Mission Statement

The following is an excerpt taken from the Mindful Fundraising Resource Guide & Workbook.

Remember, the first question you are likely to be asked about your organization is: What is the mission statement? The website Nonprofit Hub identifies “The 3 Pivotal Elements of a Great Mission Statement” as:

• Our cause (who we serve, and what matters) 
• Our actions (what we are doing)
• Our impact (visible results and changes)

In Social Entrepreneurship: A Modern Approach to Social Value Creation Arthur C. Brooks recommends that your mission statement should address the following questions:

• Why have an organization?
• What is the added value? (I always ask my clients, “Is the organization addressing an essential community need, or is this simply someone’s passion or hobby?”)
• What problem or need is the organization trying to address?

To read all the questions, check out the Mindful Fundraising Resource Guide & Workbook.

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