Communications 101: Best Practices for Nonprofit Communications & Marketing
Nonprofits with effective communication understand the importance of building internal and external trust and support, vital for achieving the organization’s mission and goals. Internal communications engage employees, Board members and volunteers in activities throughout the organization and set the stage for how the organization will engage with the public. External communications are important for raising awareness, building, and strengthening reputation, and attracting volunteers and donors to the organization. Communications 101: Best Practices for Nonprofit Communications & Marketing will include discussions and group work that will equip nonprofit organizations with the tools to utilize existing resources to implement a dynamic communications strategy. We will discuss strategic communications planning, branding and how to implement a successful marketing strategy.
*This workshop will be hosted virtually on Zoom.
Key Learning Objectives
- Learn best practices in communications & marketing for nonprofits
- Work through an assessment of communications & marketing in your organization
- Learn how other organizations are doing with best practices
Level: All levels
Presenter: Dr. Brandale Mills Cox
Dr. Brandale Mills Cox is a researcher, communications professional and professor. She is founder and principal of Inclusive Market Research Group, a full-service research firm that specializes in inclusive and culturally sensitive market research, helping brands create communications strategies. In this role, Dr. Mills Cox has facilitated trainings covering inclusive communications strategies and has worked with organizations such as the Center for Nonprofit Excellence and NM Counts.
Dr. Mills Cox’s desire for positive social advocacy is reflected in many of her roles within the journalism, communication, public relations and event coordinating fields. Her passion for diverse representation is seen in her recently published book, “Black Women Filmmakers and Black Love on Screen” which offers a thorough examination of depictions of Black Love in films directed by Black women and the importance of diversity in Hollywood to create a more comprehensive representation of communities of color.
Dr. Mills Cox earned her Bachelors of Arts degree in Print Journalism from the University of New Mexico (Albuquerque, New Mexico), her Masters of Arts and Doctorate degree from Howard University (Washington, DC) in Mass Communications and Media Studies and Communication, Culture and Media Studies. She is an active member of Delta Sigma Theta Sorority, Inc. and currently lives in Albuquerque with her husband and their 10-month-old daughter.