Developing an Advocacy Strategy to Achieve Your Goals

Does your organization understand how to build an effective campaign using advocacy strategies? Join us to learn how to create an advocacy plan that utilizes your team’s greatest strengths and a variety of thoughtful tactics.

Learning Objectives

• Learn how to move your issue through the New Mexico State Legislature
• Identify your organization’s role and your team’s strengths and challenges
• Develop an action plan and a support system for your issue
• Expand your skills at building and mobilizing allies, partners, and mass-based support

Description

Advocating for an issue takes many forms, and there are a wide variety of exciting tools and tactics at your disposal. Understanding your options and having a well-thought-out Strategic Campaign Plan greatly increases your short-term and long-term successes and impacts.

Level

Intermediate

Audience

Executive Directors, Program Managers, Organizers, Nonprofit Staff, Clients and Volunteers who are planning to do advocacy work, or anyone planning to lobby at the Roundhouse.

Presenters

Ariel Bickel, Chispa Consulting, brings a rich history of community organizing and activism to her political and nonprofit consulting; she specializes in organizing in rural and marginalized communities. A highly sought-after coach and mentor, Ariel facilitates positive culture shift and professional development within organizations. She currently serves on a number of New Mexico nonprofit boards. 

Pamelya Herndon, Executive Director, Southwest Women's Law Center. Pamelya is a former General Counsel and Deputy Cabinet Secretary in New Mexico state government, and a former senior trial attorney with the IRS.  Pamelya has been recognized for her work: 2012 Public Lawyer of the Year, 2013 Lawyer of the Year, 2014 Outstanding Community Service Award, 2015 Woman of Influence, and 2015 Outstanding Business Woman.