Appeal Letters That Get Results 2014

Is anyone reading your end of year appeal letter?  Is the envelope getting opened?  Direct mail appeals from a local nonprofit, done right, get results.  Join us to learn how to turn your end of year update into an instrument for donor appreciation and fundraising.

Learning Objectives

• Understand the basic elements of an effective appeal letter
• Discover ingenious ways to make your appeal letters donor-centric
• Brainstorm creative ideas for your organization to use in constructing appeal letters

Level

Introductory

Audience

Fundraisers, Executive Directors and Board Members

Presenter

Jean Block is a dynamic trainer with more than 45 years of experience in nonprofit management. She is a nationally recognized consultant and trainer on nonprofit management, FUNdraising, board development and social enterprise.  Jean is the author of “Fast FUNdraising Facts for Fame & Fortune,” "FUNdraising! 180+ Great Ideas to Raise More Money," “The ABCs of Building Better Boards,” and "The Invisible Yellow Line: Clarifying Board and Staff Roles," "The Nonprofit Guide to Social Enterprise: Show Me The (Unrestricted) Money!" as well as the Expedition™ and Road Trip™ training manuals on social enterprise.